Nike 'Considered' - An Environmental Sustainability Initiative |
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"I see unlimited possibility with Considered and the potential for us to be a game changer. It is helping us to be a better, more responsible, more profitable company. I envision a time when all our products are closed loop using sustainable, low carbon design."1 - Mark Parker, President and CEO, Nike Inc, in October 2009. "Nike has been refocusing efforts and increasing investments in innovation and looking at new, sustainable business processes and models because our goal is to not only successfully navigate our way into the sustainable economy, but to seize early leadership in owning the new growth opportunities that will emerge."2 - Hannah Jones, Vice-president, Corporate Responsibility, Nike Inc, in October 2009.
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1] Richard Blume, "Nike Launches Considered Design," http://thenaturalstep.org, November 03, 2008. |
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